Home > search engine marketing > Analysing Social Media Trends to Gain Business Advantage

Analysing Social Media Trends to Gain Business Advantage

Social media marketingSocial media is the driving force of any serious marketing campaign. Is using tweets to have business advantage unethical or just clever business strategy?

Many Wall Street traders are now using intelligent computer programs to monitor and decode the opinions, words, keyboard generated smiley faces posted on social media sites like Twitter.

Social media marketing has never been so competitive.

Money can and has been made betting with or against the crowd, so measuring the mood of the masses online can be just as valuable as tracking price-to-earnings ratios, corporate profits, interest rates and political climate.

The new trend on Wall Street is to decipher whether the general population is in a positive or negative state of mind through the use of computer-driven text analysis of the millions of real-time tweets and posts that flood social networking sites and blogs.

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